What is Content Marketing?

What is Content Marketing?

Before I answer that, let me ask you a question – how many advertisements have you paid attention to in the past, say, six months? Whether it’s TV, magazines, or even banner ads on a website, our immunity to standard forms of marketing has grown stronger over the...
5 Things for Your Digital Marketing in 2016

5 Things for Your Digital Marketing in 2016

Can you believe it’s 2016 already? There are times when I’m still trying to get used to the fact that we’re no longer in the 1900s, and suddenly I realize that the 90s were twenty years ago. Then, though, I look at people’s online marketing, and realize that a lot of...
Enough Clickbait

Enough Clickbait

Earlier this year, I read an article that declared Mamamia, one of Australia’s most popular social media-based websites, was moving away from using Clickbait headlines. You know the ones: This person didn’t look like they could sing, but then.. A kid stood up, but you...
Is “SEO” Really the Tool for You?

Is “SEO” Really the Tool for You?

The email I received includes a paragraph that reads as follows: “We are also experts at SEO and the ideal solution when it comes to getting websites ranking on page one of Google, we have achieved page one results for clients in a wide range of industris, no matter...