Enough Clickbait

Enough Clickbait

Earlier this year, I read an article that declared Mamamia, one of Australia’s most popular social media-based websites, was moving away from using Clickbait headlines. You know the ones: This person didn’t look like they could sing, but then.. A kid stood up, but you...
Is “SEO” Really the Tool for You?

Is “SEO” Really the Tool for You?

The email I received includes a paragraph that reads as follows: “We are also experts at SEO and the ideal solution when it comes to getting websites ranking on page one of Google, we have achieved page one results for clients in a wide range of industris, no matter...
Why You Need A Writer

Why You Need A Writer

Why you need a writer You know you need a website, and so you’ve gone out and spent the money to get one created. It looks great, and you’re really happy with the colours, the style, the layout, the graphics, it’s all fantastic. Then what? Next step, is of course, to...