Why Your Facebook Strategy May Need an Overhaul

Why Your Facebook Strategy May Need an Overhaul

BREAKING: Facebook news feed changes are coming in 2018, and it’s going to make a huge difference in your Facebook strategy. Today Mark Zuckerberg announced that Facebook’s aim for 2018 is to make sure that the time people spend on their social media website is well...
Creating your Content Marketing Strategy for 2018

Creating your Content Marketing Strategy for 2018

Another year has come and gone, and another year has begun. As the New Year starts, so we automatically begin to think through our plans, strategies, goals and resolutions for the year ahead. If it marks the halfway point of the financial year for you, then it’s a...
What is Content Marketing?

What is Content Marketing?

Before I answer that, let me ask you a question – how many advertisements have you paid attention to in the past, say, six months? Whether it’s TV, magazines, or even banner ads on a website, our immunity to standard forms of marketing has grown stronger over the...
5 Things for Your Digital Marketing in 2016

5 Things for Your Digital Marketing in 2016

Can you believe it’s 2016 already? There are times when I’m still trying to get used to the fact that we’re no longer in the 1900s, and suddenly I realize that the 90s were twenty years ago. Then, though, I look at people’s online marketing, and realize that a lot of...
Enough Clickbait

Enough Clickbait

Earlier this year, I read an article that declared Mamamia, one of Australia’s most popular social media-based websites, was moving away from using Clickbait headlines. You know the ones: This person didn’t look like they could sing, but then.. A kid stood up, but you...