What is content marketing?
Content marketing comes down to the words, images, videos and other media that you see online. Having a great website design may provide you with a good foundation for your online marketing, but then you still have to fill that website with great quality content. Content marketing is about writing blog articles, creating videos and images, designing and sending your email newsletter, and more.
Creating high quality web content can be time consuming and frustrating. That’s why we provide a number of options to ensure that you don’t need to worry about it. Our content marketing packages ensure that you receive regular web content that will keep your website optimised for search engines, and provide a great experience for your audience.
Website Landing Pages
A website landing page is a page that is specifically designed to bring in traffic for a particular purpose. Landing pages are important for search engine optimisation, but also for guiding visitors to your website onto the page that you actually want them to find.
Writing a landing page is a delicate balance between managing the keywords for search engine optimisation, and engaging with your audience. Your landing page content needs to inform and engage with visitors, and not just Google, Bing and other search engines.
At JM Communications, we’ll help you to set up the landing pages you need to increase web traffic to your site, and have the confidence that your message is being clearly presented to your audience.
Let me throw a few statistics your way:
- Small businesses with blogs get over 100% more lead growth than small businesses without a blog.
- Websites with blog content, on average, have 434% more search engine-indexed pages than those who don’t publish content.
- Over three-quarters (77%) of Internet users read blogs.
- 61% of US consumers have made a purchase based on blog recommendations.
Are you getting the picture here? Blogging works. When implemented as a part of a content marketing strategy, it creates more pages on your website for search engines to pick up. Blogging brings more people to your website, and it builds trust with your audience.
That doesn’t mean it’s easy to churn out new articles on a regular basis, though. That’s why JM Communications writes your blog articles for you. We’ll write, edit, and upload content to your website on a regular basis, generating new leads and more traffic.
On top of your blog articles, we can also create email newsletters that allow you to communicate directly to your existing clients and leads. Contact us today to discuss a plan to suit your content marketing needs.
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If you'd like to know more about increasing your online presence, operating a better website, social media, or anything else, please fill out the form below. I'd love to have a chat.