Even in my home country of Australia, the Super Bowl is fast becoming a major part of the sporting calendar. In the United States, it’s estimated that one in three Americans actually watch the game.
With an audience of well over 100 million people in the USA alone, it’s no wonder that thirty-second advertising slots can sell for $5 million.
But when a company is spending that much on an advertising slot, it doesn’t work to just put any old advertisement on the screen. Companies go all out in the production of their Super Bowl ads, so much so that probably half of those people watching the game are actually there for the ads, and don’t care too much about the football.
This year, though, one ad stood out for me more than any other. Have a look at this production from Hyundai.
This was produced on the day, during the game. Those soldiers were watching the actual game when they were brought into the pods for their surprises.
Now, I’m not much of a sentimental person, but even I had a catch in my throat when I realised what was going on here. This ad, though, is more than just a great emotive piece. It’s a demonstration of where things are headed in our world.
Those 360-degree cameras that were used as a part of this production allowed the soldiers to not only see the game, but also the entire landscape around them. The key word here is immersion – they were immersed into the streaming video, allowing them to, in essence, be at the game itself with their families.
It’s the beginning of a new step in visual media.
I bought my first VR mobile headset before Christmas, after a client introduced me to the new-and-improved world of VR through their Oculus. Let me tell you, the sensation of standing right in the middle of the Amazon rainforest, watching a sloth climb a tree, or an anaconda swim up the river – a flat screen TV has nothing on that kind of experience.
So what does this mean for you, though?
Well, pause and think about it for a second. Imagine you sell cars; what would it mean to your potential customers if they could sit in the cockpit of your latest sports car and experience the feeling of driving through a softly undulating wilderness road. How much more emotion would be invoked from that over the current standard of watching from outside the car on a flat screen as it drives the same road?
Or something closer to home: you might sell outdoor adventure equipment, so when your customers visit your website, they are greeted with the opportunity to experience kayaking down a local river, or hiking the path to a nearby waterfall.
There are endless ways that you could incorporate Virtual Reality into your digital marketing strategy. Uptake is continuing for VR equipment, but production of this kind of media is still very much in its infancy, which means that if you take it up now, you’re a long way ahead of the curve.
Virtual Reality content will be a growing area, and something that JM Communications will be working into as this year progresses, so do contact us today if you want to discuss the possible incorporation of VR into your marketing strategy.